A share of voice shift from 20% to 52% in the UK
LumApps
How we helped LumApps become more relevant to UK HR leaders
LumApps, the global employee experience platform, wanted to build meaningful visibility in the UK – a market where it had strong potential but low awareness. Known worldwide as a ‘Digital HQ’ for connecting and informing employees, the business needed a UK PR strategy that reached HR decision makers and showed the real value of its technology.
We stepped in to shape a campaign grounded in relevance – bringing LumApps’ strengths, insights and research to the centre of conversations shaping today’s hybrid and remote workplaces. The outcome was a bigger UK footprint, stronger authority and a far more recognisable brand presence among HR audiences.
The challenge
LumApps already had strong credibility across Europe and the US, with enterprise customers including Electronic Arts, Airbus and Just Eat. But in the UK, it was competing with an established set of internal communications, employee experience, and HR tech providers – many with long-standing media relationships and strong brand recognition.
To make an impact, LumApps needed more than general visibility. It needed stories that spoke directly to HR leaders’ realities: employee engagement pressures, retention challenges, culture fragmentation and the growing strategic importance of employee experience. And it needed proof points – including new research – that would resonate with media, strengthen authority, and fuel the wider UK marketing strategy.
Our relevance driven approach
We focused on what sits at the top of HR leaders’ agendas today, including:
Using these themes, we built a targeted UK PR strategy grounded in our RelevanceEngine principles – focusing on audience realities, shaping clear influence, and using researchled insight as evidence.
This approach delivered a programme of datarich stories HR media genuinely cared about, supported by original UK research and targeted outreach across priority HR publications including People Management, HR Magazine and Employee Experience Magazine.
Impact that mattered
Over eight months, we delivered meaningful, measurable results that accelerated LumApps’ UK visibility:
“Working with LumApps gave us the opportunity to bring genuinely relevant conversations to the forefront of the UK HR agenda. By pairing strong insights with clear storytelling, we were able to show exactly why employee experience matters – and help LumApps earn the visibility its platform deserved. I’m incredibly proud of the impact we achieved together.” – Claire Lamb, Director, Skout
Claire Lamb, Director, Skout