Relevance Gap
Scoring your PR metrics and relevance data against competitors, media, search and conversations.
AI is redefining roles. Data is reshaping decisions. And employees want personalised experiences. So only the most relevant and credible brands cut through the HR clutter.
We dig deep into the themes shaping today’s people teams, from workplace tech, to wellbeing and talent management. Then we craft relevant stories that get you noticed, trusted and chosen by HR decision makers.
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Insight-led PR strategy and narratives that align HR issues with business growth.
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PR & Media Relations
Content Creation
Strategy & Storytelling
Digital & Social
Our proprietary planning process underpins all of our services, driving PR relevance and impact through a continuous cycle.
Your PR lands better. Content connects faster. And sales conversations start sooner.
Discover what’s driving the HR agenda right now. Our latest Relevance Report breaks down the issues dominating boardrooms and headlines – from AI and wellbeing to culture and compliance. See what matters most to HR leaders today, and how brands can stay relevant in the fast-changing world of work.
We work with HR tech and service brands who support today’s people teams.
We helped LumApps dominate relevance in the UK HR tech space, doubling its share of voice through a strategic PR campaign combining research-driven storytelling, tier-one coverage, and paid media amplification.
We helped Strengthscope establish relevance in a crowded HR space with a data-driven PR campaign, securing tier-one coverage and positioning them as experts in strengths-based development.
We helped Bear Grylls Survival Academy boost relevance with HR leaders by repositioning its team building through a PR campaign that drove national coverage, thought leadership, and measurable engagement.
We helped LumApps dominate relevance in the UK HR tech space, doubling its share of voice through a strategic PR campaign combining research-driven storytelling, tier-one coverage, and paid media amplification.
“My responses are not lip service – working with Skout has been seamless, responsive, creative and overall, the best PR agency I've worked with to date (there have been many!)”
Kirsten Lovemore, Communications Manager, Bear Grylls Survival Academy
