How we elevated BI WORLDWIDE’s influence in reward and recognition through strategic, people-first PR

BI WORLDWIDE (BIW) wanted to strengthen its profile as a leader in reward, recognition, incentives and events, all while ensuring its expertise reached the HR, business and sales channel audiences shaping workforce culture today. Together, we wanted to demonstrate how its programmes help large global organisations drive performance, motivation and culture at scale.

Our role was to turn BIW’s specialist knowledge and insights into stories that addressed the productivity, motivation and culture challenges that it can solve, helping the brand stand out and build authority with decision makers.

The challenge

BIW helps large global organisations motivate and connect people through reward programmes, employee recognition, incentive strategies and large-scale events.

It has a wealth of expertise, but the market around its services is crowded. The brand needed its insights to land with clarity and impact, cutting through to the leaders concerned with performance, wellbeing, connection and the ever-changing role of recognition in modern workplaces.

Its marketing team needed an approach that not only showcased its services effectively but also demonstrated genuine understanding of the pressures influencing HR and people strategies today.

Our relevance driven approach

We built a PR and paid social strategy based on credibility, value and topical relevance. Our focuses included:

Sustainable recognition

Events with wellbeing at the core

Channel solutions visibility

Using our RelevanceEngine principles, we were able to take BIW’s core offerings and created themes that directly reflected the issues HR and business leaders were prioritising.

Every story was designed to be practical, journalist ready and firmly grounded in challenges facing today’s people focused leaders.

Impact that mattered

Coverage in leading publications including HR Magazine, Raconteur and Personnel Today

74% key message penetration, strengthening brand consistency

A paid social programme generating 2 million+ impressions and 53 qualified leads via LinkedIn

A combined monthly audience reach of almost 1m

“The Skout team truly feels like an extension of our internal marketing function. They have a deep understanding of the complex environment we operate in and work closely with us to harness PR as a strategic channel for achieving our communications and thought leadership goals. As trusted advisors, they are focused on driving impact with our target audiences and delivering tangible results.”

Eleanor Mesquita, Senior Marketing Manager, BI WORLDWIDE