S2 : E13 – Abs Hassanali on storytelling, risk-taking and leadership
We discuss how brands can build credibility with HR decision makers.
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers (us) for marketers (you), where we tackle the real challenges of B2B marketing head on. Hosted by our MD and founder, Rob Skinner, we bring you candid conversations with fellow B2B pros – unpacking their strategies, lessons, and wins. From content to strategy (and everything in between), we cut through the noise to deliver actionable insights you can apply to your own marketing efforts. Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. Let’s shake things up – together.
Tune in now!
Our host: Rob Skinner
Rob is the MD and founder of Skout and has worked in B2B for around three decades. His brain is a wealth of knowledge about of all things PR and marketing meaning he has an answer to just about any problem. We’re sure our podcast guests will put this to the test! Outside of work, you will find him surfing or running on the coast of Devon. Say hello to Rob on LinkedIn.
Episodes
S2 : E12: Brendan Jeanetti – How do real conversations lead to stronger HR marketing?
We discuss how brands can build credibility with HR decision makers.
S2 : E11 – Clare Moore – How can marketers speak HR’s language?
We discuss how brands can build credibility with HR decision makers.
S2 : E10 – Erik Sternklint on marketing shifts, demand creation and brand-building
Season 2: The apple doesn’t fall far!
S2 : E9 – Steph Fosh – How do HR leaders separate help from hype?
We discuss how brands can build credibility with HR decision makers.
S2 : E8 – Kees Henniphof on brand identity, automation and risk
We ask what really matters when marketing to HR decision makers.
S2 : E7 – Stephen Cloves – is trust HR’s biggest buying signal?
We ask what really matters when marketing to HR decision makers.
S1 : E6 – Will Stone on storytelling in B2B marketing
The NeverEnding Story: Closing the book on forgettable content
S1 : E5 – Jason Davis D’Cruz on AI in B2B marketing
Rise of the machines: How is AI reshaping the B2B marketing profession?
S1 : E4 – Roanna Lynch on executive profiling in B2B
A league of their own: Profiling executive leadership
S1 : E3 – Madelaine Oppert on B2B thought leadership
A beautiful mind: What it really takes to be a true thought leader in B2B
Special edition – Skout’s 15th Birthday
15 years of laughs, lessons & lasting impact
S1 : E2 – Jon Davis on B2B content
The good, the bad and the ugly of B2B content
S1 : E1 – Victoria Jackson on B2B creativity
B2B creativity: A spoonful of sugar helps the medicine go down
Our next guest?
Want to be a guest on our podcast? Or maybe there is a topic you want us to cover. Get in touch!
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