60% of all coverage secured in priority media, including Fortune, FT Advisor, The Fintech Times and Employee Benefits
nudge
We positioned nudge as the most relevant authority on financial wellbeing through data-driven storylines
nudge wanted to elevate its role as the leading voice in global financial wellbeing and to make sure the insights from its Global Financial Wellbeing Report 2025 landed powerfully with HR, national and business media across the US and UK.
We translated nudge’s extensive data set into timely, compelling stories rooted in the financial pressures employees are facing today – storylines that HR professionals genuinely cared about. This approach resulted in widespread media visibility, strengthened authority, and a clear, global narrative around financial literacy and wellbeing.
The challenge
nudge is a leading global financial wellbeing platform helping employees make smarter financial decisions, trusted by organisations across 17 countries. Its 2025 report, built on insights from 11,500+ employees, revealed: a significant drop in financial hope; a rising debt stress; and deepening gender and generational gaps in financial literacy
To stand out in the HR market – where financial wellbeing is a relatively small part of a much larger wellbeing discussion – nudge needed these insights to connect directly with the realities employers and employees are navigating today. And our message needed to do so with precision across two key markets: the US and the UK.
Our relevance‑driven approach
We analysed the data through the lens of what matters most to HR leaders and workplace journalists, including:
Using these themes, we built a phased media programme grounded in our RelevanceEngine principles – focusing on audience realities, shaping clear influence, and turning insight into evidence-led stories.
This approach delivered high impact coverage through country specific releases, expert commentary and targeted storytelling – exploring themes such as the gender confidence gap, generational divides, and the connection between financial literacy and wellbeing – resulting in stories the media genuinely cared about.
Impact that mattered
Over three months, we turned data into influence, delivering scale, authority and relevance across two of nudge’s most important markets – the US and the UK:
We didn’t just deliver coverage; we helped position nudge as a global authority on financial wellbeing.
“Skout didn’t just help us share our findings, they helped us change the conversation. Their relevance driven approach delivered exceptional coverage across the US and UK, amplifying our message and strengthening nudge’s role as a global authority on financial wellbeing.”
Grace Massey, Chief Marketing Officer, nudge