AI is redefining roles. Data is reshaping decisions. And employees want personalised experiences. So only the most relevant and credible brands cut through the HR clutter.
We dig deep into the themes shaping today’s people teams, from workplace tech, to wellbeing and talent management. Then we craft relevant stories that get you noticed, trusted and chosen by HR decision makers.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eros ex, venenatis vel velit vel, rhoncus viverra neque.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eros ex, venenatis vel velit vel, rhoncus viverra neque.
Insight-led PR strategy and narratives that align HR issues with business growth.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eros ex, venenatis vel velit vel, rhoncus viverra neque.
PR & Media Relations
Content Creation
Strategy & Storytelling
Digital & Social
Your PR lands better. Content connects faster. And sales conversations start sooner.
Discover what’s driving the HR agenda right now. Our latest Relevance Report breaks down the issues dominating boardrooms and headlines – from AI and wellbeing to culture and compliance. See what matters most to HR leaders today, and how brands can stay relevant in the fast-changing world of work.
“My responses are not lip service – working with Skout has been seamless, responsive, creative and overall, the best PR agency I've worked with to date (there have been many!)”
Kirsten Lovemore, Communications Manager, Bear Grylls Survival Academy
We work with HR tech and service brands who support today’s people teams.
We helped LumApps dominate relevance in the UK HR tech space, doubling its share of voice through a strategic PR campaign combining research-driven storytelling, tier-one coverage, and paid media amplification.
We helped LumApps dominate relevance in the UK HR tech space, doubling its share of voice through a strategic PR campaign combining research-driven storytelling, tier-one coverage, and paid media amplification.
We helped LumApps dominate relevance in the UK HR tech space, doubling its share of voice through a strategic PR campaign combining research-driven storytelling, tier-one coverage, and paid media amplification.
We helped Strengthscope establish relevance in a crowded HR space with a data-driven PR campaign, securing tier-one coverage and positioning them as experts in strengths-based development.
We helped Strengthscope establish relevance in a crowded HR space with a data-driven PR campaign, securing tier-one coverage and positioning them as experts in strengths-based development.
Aligning your channels, working towards business goals, and creating the conditions for PR that outperforms the competition.
Our Advantage
We’re specialists in the world of work, not every sector under the sun. We use strategy and storytelling to make brands relevant, never following formulas or sending generic pitches.
Our proprietary planning process underpins all of our services, driving PR relevance and impact through a continuous cycle.
As a fully employee-owned agency, we’re all invested in your brand’s success.
I’ve worked in HR PR and marketing since the mid-1990s, starting with my first major client: HR software pioneer PeopleSoft. Helping it grow as a challenger to giants like SAP and Oracle – and landing my very first piece of coverage in the Financial Times – set the tone for what’s followed.
Since then, I’ve advised and supported a wide mix of people-focused and B2B brands, specialising in strategic but practical PR and advice that helps organisations get noticed, build influence and lead conversations in their market.
I’m a big believer in data and research done properly – and then pushed as far as it can go. Shortly after founding Skout in 2010, I worked with an early HR and wellbeing app sitting on rich data about sleep and productivity. That insight helped secure front-page attention and major national coverage.
At Skout, I’ve helped build a shared passion for the HR space – it’s constantly evolving, endlessly interesting, and very much our home.
I’ve worked in HR PR and marketing since the mid-1990s, starting with my first major client: HR software pioneer PeopleSoft. Helping it grow as a challenger to giants like SAP and Oracle – and landing my very first piece of coverage in the Financial Times – set the tone for what’s followed.
Since then, I’ve advised and supported a wide mix of people-focused and B2B brands, specialising in strategic but practical PR and advice that helps organisations get noticed, build influence and lead conversations in their market.
I’m a big believer in data and research done properly – and then pushed as far as it can go. Shortly after founding Skout in 2010, I worked with an early HR and wellbeing app sitting on rich data about sleep and productivity. That insight helped secure front-page attention and major national coverage.
At Skout, I’ve helped build a shared passion for the HR space – it’s constantly evolving, endlessly interesting, and very much our home.
I’ve worked in HR PR and marketing since the mid-1990s, starting with my first major client: HR software pioneer PeopleSoft. Helping it grow as a challenger to giants like SAP and Oracle – and landing my very first piece of coverage in the Financial Times – set the tone for what’s followed.
Since then, I’ve advised and supported a wide mix of people-focused and B2B brands, specialising in strategic but practical PR and advice that helps organisations get noticed, build influence and lead conversations in their market.
I’m a big believer in data and research done properly – and then pushed as far as it can go. Shortly after founding Skout in 2010, I worked with an early HR and wellbeing app sitting on rich data about sleep and productivity. That insight helped secure front-page attention and major national coverage.
At Skout, I’ve helped build a shared passion for the HR space – it’s constantly evolving, endlessly interesting, and very much our home.
I’ve worked in HR PR and marketing since the mid-1990s, starting with my first major client: HR software pioneer PeopleSoft. Helping it grow as a challenger to giants like SAP and Oracle – and landing my very first piece of coverage in the Financial Times – set the tone for what’s followed.
Since then, I’ve advised and supported a wide mix of people-focused and B2B brands, specialising in strategic but practical PR and advice that helps organisations get noticed, build influence and lead conversations in their market.
I’m a big believer in data and research done properly – and then pushed as far as it can go. Shortly after founding Skout in 2010, I worked with an early HR and wellbeing app sitting on rich data about sleep and productivity. That insight helped secure front-page attention and major national coverage.
At Skout, I’ve helped build a shared passion for the HR space – it’s constantly evolving, endlessly interesting, and very much our home.
