Human resources

HR marketing isn’t short on effort. There’s more content, more channels, and more ways to reach people leaders than ever before. On paper, it should be getting easier to cut through but in reality, it isn’t. A lot of what gets produced lands somewhere familiar. It says roughly the same things, in slightly different ways, [...]

As organisations move into the middle of the year, many HR teams are doing so with unresolved pressure. A government backed fit note trial is reshaping how absence is handled, burnout within HR teams is becoming harder to ignore, and the way roles are being designed is shifting quickly. This month, HR teams are juggling [...]

HR decision-makers aren’t short of information, they’re short on time, trust and tolerance for irrelevant content that doesn’t speak to the real problems they’re trying to solve. They’re juggling more and more priorities than ever – making decisions shaped by workforce uncertainty, wellbeing pressures, DEI scrutiny, AI disruption, regulatory change and more. As the world [...]

Organisations have never had more access to people data. In fact, 72% of UK businesses hold digitised data on employees. Platforms can track everything from absence patterns to workflow movements, and reporting tools are now standard even in modest HR systems. However, many HR teams still find measurement a complex task. Data may be easier […]

If you’re a B2B marketer working with HR solution providers, your challenge goes beyond capturing attention; it’s about earning trust. HR professionals are navigating some of the most complex workplace challenges: evolving compliance demands, hybrid working tensions, wellbeing pressures, and the drive to build inclusive, values-led cultures. They’re time-poor, emotionally invested, and increasingly selective about […]