B2B PR

In today’s digital-first world, we constantly receive breaking news and developing stories around the clock. The dawn of the smart phone and rise of social media has given us a world of information at our fingertips and major news organisations’ rolling coverage can be as theatrical and gripping as the plays of old. Just as […]

If your business is looking to engage with other businesses and increase brand authority, drive engagement and generate leads and sales, you need to think about content. In the world of business to business (B2B) marketing, content is vital. There are however several criteria it needs to fulfil, as we explore here. Relevance B2B content […]

In today’s fast-paced, digital-first world, establishing and maintaining good relationships with the media is a crucial aspect of any communication strategy for business to business (B2B) vendors. But what exactly is B2B media relations, and why is it essential? We explore the ins and outs of B2B media relations, the significance of it and how […]

Content marketing may sound daunting, but it’s really a matter of common sense. It’s an approach which focuses on the consistent creation and distribution of any kind of content that is relevant to a target audience in the business-to-business – B2B – space. Here’s how you can make the most of B2B content marketing for […]

Business-to-business public relations – B2B PR – isn’t just for emergencies. Excellent PR campaigns are a critical part of any comprehensive B2B marketing strategy. They play a pivotal role in shaping a company’s image, reputation and relationships. Joined-up B2B PR campaigns then help them engage with their key stakeholders as they build authority and trust. […]

From Meet Ups to Expos, the tech industry is one that thrives on knowledge and best-practice sharing. Yet all too often tech events fail to hit the mark when it comes to offering tangible value, instead created by corporate machines as something of a vehicle for self-promotion.   Manchester’s Amy Newton is on a mission to […]

If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record […]

Business-to-business (B2B) content marketing is a way for one business to reach and connect with other businesses in its target audience. Direct sales are not the focus of content marketing. Instead, it’s all about the creation of relevant and informative content that attracts and engages prospects from other businesses or organisations and converts them into […]

B2B market research serves many crucial purposes for companies working in the business-to-business (B2B) sector. Here we will look at some of its most common objectives. Understanding customer need B2B market research helps businesses to understand the needs, wants, preferences and pain points of other businesses. This knowledge can help with a range of things. […]