Guests

Jane Hales went from forecasting the weather at the Met Office to forecasting countless predictions in the B2B and B2C marketing sectors. As one of several B2B PR agencies we often utilise research to inform or support client campaigns, and Jane is a great partner to have on board. We asked her where it all […]

By his own admission, Jonathan Rose ‘fell’ into B2B marketing quite a way into his career. He had no formal training or qualifications. This, possibly coupled with the fact he entered the profession at a management level, has meant he has always been a ‘marketing generalist’. Its not something he’s ashamed of and it hasn’t […]

Continuing our series of B2B marketing expert inteviews, I recently caught up with Ruth Connor, group marketing director at Kalibrate. Ruth is a strong proponent of customer base marketing which she feels is often overshadowed by new customer acquisition marketing. Ruth, tell me a little about yourself and your B2B marketing background. I’m the group […]

Rob Jones is CEO of Qbase, one of the UK’s leading providers of data services – with a particular focus on extracting value from data in a marketing environment. I asked Rob what makes data so crucial to B2B marketing success. Tell me a little about your background I studied marketing at Uni, then went […]

How do you deliver a premium B2B product launch in the middle of the Covid-19 crisis? We asked B2B marketing expert Melissa Kershaw, of Miele. When the commercial division of appliance manufacturer Miele came to launch its newest ‘Little Giants’ laundry range, it was faced with one mighty challenge. Ambitious physical event plans had to […]

We’ve enjoyed working with Yvonne Henderson, Head of Retail Brand and Communications at Gazprom Energy, for several years now. During that time Gazprom Energy has undergone its own transformation as far as brand is concerned, which makes Yvonne ideally placed to give us her views on what the real secrets are to an effective B2B […]

Hayley Moss is currently regional marketing director for Smiths Medical and has a wealth of experience in the healthcare sector amassed over the last 20 years. Her expertise in building effective marketing teams has seen her work for some of the leading companies in this sector, leading some of the most successful marketing campaigns in […]

Interview with Sue Westhead Among her many talents, Sue Westhead is a serial Skout client. We’ve been her B2B PR agency in three separate roles over the past 10 years. One of the reasons we love working with Sue is that, like us, she’s a great integrated thinker when it comes to B2B PR and […]

Q&A with Sue Duris, M4 Communications This month we’ve kicked off our interview series called ‘To Be B2B’. We’re interviewing different B2B marketing experts for their perspectives on key aspects of the job. In this first post we’d like to introduce Sue Duris, an expert in B2B customer experience (CX) and customer marketing. Sue has […]