PR services

What is B2B PR? How do you go about selecting a good B2B PR agency? What services do B2B PR agencies provide?

As organisations continue to digitise and streamline their internal processes, for HR teams that sit at the heart of a business’s internal operations for managing their workforce, they are increasingly looking to adopt digital tools to enhance their day-to-day duties. As such, the HR tech space has skyrocketed in growth. In 2020, the industry was estimated […]

Since its emergence at the end of the 20th century, the software-as-a-service (SaaS) industry has grown exponentially, becoming one of the three primary tiers of cloud computing. Today, there are approximately 30,000 SaaS companies in the world, with an estimated worth of $208 billion by 2023. In such a large and competitive market, cutting through […]

The key to success in any B2B company is being able to plan and run a B2B marketing campaign that gets results.

Creating a successful social media strategy is not easy. It’s a process of listening, drafting, posting, listening again and re-drafting. What we have found at Skout is that a successful social media strategy has to be focused on a combination of different things – the audience that you are trying to engage with, the platform […]