Sector knowledge

Mention PR to anyone outside of the industry and you’ll get lots of jokes about Ab Fab and long lunches fuelled by champagne. It really couldn’t be further from the truth. Once you mention B2B PR however, the eyes glaze over and you just get a confused nod in response. This even happens to me […]

The impact of Covid-19 has been far reaching, and many businesses have had to strengthen their digital infrastructure to continue operating during the pandemic. For example, Sadye Nadella, CEO at Microsoft recently said that businesses have “gone through two years’ worth of digital transformation in two months.” While there is still debate as to whether […]

Interview with Sue Westhead Among her many talents, Sue Westhead is a serial Skout client. We’ve been her B2B PR agency in three separate roles over the past 10 years. One of the reasons we love working with Sue is that, like us, she’s a great integrated thinker when it comes to B2B PR and […]

Covid-19 has brought a multitude of challenges for companies and many have had to rethink their business strategies to adapt to the current climate. To accommodate the changes and maintain operations, a large number of employers have used the government furlough scheme to help them through these times of uncertainty. Skout recently partnered with Sapio […]

As someone just five years into my career in communications, I try to soak up knowledge and experience from wherever I can. Working for an agency like Skout allows me to collect these glistening gems of knowledge and general life experience throughout my day to day activity. I’m thankful that I get to work alongside […]

For many B2B (and B2C) organisations operating during these turbulent times the focus of the management team goes straight to the bottom line. What costs can be cut? How deeply can we go? And how will that bolster the cash flow as we ride out the Covid-19 storm? But history tells us that investing in […]

The rise of the virtual influencer With the influencer market expected to reach $15 billion by 2022, there is no denying that this marketing strategy can add incredible value to a campaign. The virtual influencer is becoming increasingly important given the current climate of the world. Influencer marketing is often associated with just B2C as […]

In the not so distant past, the Skout team were visited by an agency which specialised in different methods of broadcast, and this got our cogs turning. Over the past few years, the popularity of the podcast has grown tremendously. Apple alone reported an increase of over 200,000 podcasts since June last year; and now […]

As a B2B tech PR agency, Skout keeps a close eye on big trends in the sector. Recently, I have been following the global debate over Huawei, 5G and US security with interest and whether this has created a technological ‘Cold War’ between the East and the West. Since Chinese mobile phone company Huawei became […]