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If you’re a business and you have a product or service that you know other businesses would love, it’s time to start your B2B PR journey. Your efforts should focus on building relationships, increasing brand visibility and fostering trust among these other businesses. B2B PR requires an approach that is tailored to the business landscape […]

In the dynamic landscape of B2B marketing, understanding various strategies is crucial for marketing efforts to be successful. With the right approach, you can propel your company to new heights and forge fruitful partnerships. Here, we outline the four types of marketing that can help revolutionise your business. 1. Content B2B marketing Content marketing is […]

For businesses intending to reach and engage potential customers effectively, B2B email marketing is a cornerstone in today’s ever-evolving digital landscape. When used correctly, it can drive leads, nurture relationships and ultimately boost revenue. If you have ever wondered how to begin B2B email marketing, look no further than this step-by step guide. 1. Define […]

Whether you call them Key Opinion Leaders, influencers or simply celebrities, leveraging the reach of influential people in various industries has long been part of PR strategies. The definition of what an ‘influencer’ is varies and the concept is nothing new; in our business a journalist can be an influencer, able to shape public opinion […]

If you want to engage with other businesses on social media, you’ll need to take a thoughtful approach. Think about how you’ll build relationships, provide value and establish credibility in your industry and follow these steps to engage B2B audiences on social media. 1. Identify your target audience Think about who you’d like your ideal […]

Everyone who writes for a living knows the dread of the empty page, but in this day and age the requirement for content is constant. Without it, companies face being left behind as competitors create it and use it to make target audiences aware of their goods and services rather than yours. There’s no time […]

Establishing authority and credibility is vital for any business-to-business (B2B) company looking to thrive in today’s ultra-competitive landscape. A powerful strategy to achieve this is through B2B thought leadership. But what exactly is it and how can it benefit your business? Here, we’ll delve into the concept while offering practical tips on how to harness […]

As you may know by now, this year Skout went through the process of becoming an employee-owned business (EOB)! This is an exciting move that provides great opportunities for everyone connected with the business, not just for our employees, but for our clients and everyone we will work with in the future. As part of […]

Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in […]