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You don’t need AVE to work out PR’s financial ROI

25th January 2018

One thing my 20+ years in PR has taught me is that this industry doesn’t stay still for long. Take PR measurement. My early career saw me creating coverage books for clients and spending lots of time measuring column inches to establish the AVE. I wasn’t alone. But fast forward to today and the industry […]

Six Signposts to PR Services Value

3rd September 2010

Hooray! The working world is waking up again. Soon cool Cornish camping and sweltering Spanish sand will be a distant memory. Now the rush is on to cram as much marketing activity as possible into the next three months before the distraction of Christmas festivities kicks in. We need to work fast to make noise […]

Uses and abuses of the press release

14th July 2010

Today so far has been a day of prospecting… Well, researching and adding to my target list of Manchester companies who could use some b2b and tech PR services. Following many visits to many websites and their ‘media centres’, I conclude that there must be at least 101 uses for a press release, other than […]