Guides and advice

Embarking on a rebrand is a big decision and not one to be taken lightly. Chances are, you’ll probably have enlisted the services of a professional designer to get the sophisticated and polished new look your brand deserves. Rebranding is a significant step, so it’s important to invest the funds and time into ensuring you […]

The national media has long been seen as the holy grail of many a PR programme but often a thorn in the side for B2B PR agencies like us! While logic says that B2B audiences are best reached through highly targeted trade or professional publications, emotion screams “but I want to be in the papers!” […]

Following its popularity in April, Skout PR has decided to run a second B2B PR workshop this Autumn, designed to help local businesses around the North West to benefit from media and communications engagement. The workshop, presented by Skout’s directors, Rob Skinner and Claire Lamb, has been organised to demonstrate the real value that PR […]

It seems today that we identify ourselves within the brands we interact with daily. For some, the branding, ethos and styling reflects our personalities and becomes a part of our own individual brand. Perhaps we can blame digital media, perhaps people want to make more ethical investments, or maybe it’s just modern narcissism formed around […]

Skimpy or baggy? What’s the perfect brief? Having worked in B2B PR since 1995, I think I can safely say I have probably seen every possible variant of brief – and before you ask I’m talking about the ones you receive as an invitation to pitch, not the ones you wear! These have ranged from […]

As the saying goes, ‘a picture speaks a thousand words’, and this has never been so true as images and video are used as a primary form of communication. From Snapchat to Instagram, millennials have developed a ‘show rather than tell’ attitude to communication. And as a B2B PR agency, we recommend the visual approach […]

Whether you’re a social media expert or a novice chances are you’ve probably heard of the humble hashtag. While this simple symbol is widely recognised, its benefits and how to use it effectively are still a little unclear to some. So why should businesses add a hashtag or two to their next social media post? […]

For any business investing in PR, it’s important to make sure you reach out to all your target audiences irrespective of where they’re based. So, if you’re an international business, that’s likely to mean you need to invest in PR overseas too. Opportunities with the press, content and digital marketing in other territories are there […]

The benefits of setting up a social media account for your business are plenty, however creating a presence on Twitter or LinkedIn can be more time consuming than first thought. Posting regular updates, monitoring audience engagement and followers can quickly turn into a full-time job. Therefore, businesses could benefit from outsourcing their social media activity. […]