Guides and advice

Hayley Moss is currently regional marketing director for Smiths Medical and has a wealth of experience in the healthcare sector amassed over the last 20 years. Her expertise in building effective marketing teams has seen her work for some of the leading companies in this sector, leading some of the most successful marketing campaigns in […]

Interview with Sue Westhead Among her many talents, Sue Westhead is a serial Skout client. We’ve been her B2B PR agency in three separate roles over the past 10 years. One of the reasons we love working with Sue is that, like us, she’s a great integrated thinker when it comes to B2B PR and […]

At Skout, we’re always more than happy to share our expertise with other companies, which is why we jumped at the chance to participate in the mentoring programme organised by Business France – a scheme which helps French tech start-ups move into the UK market. About Business France and Impact Europe Business France is a […]

As someone just five years into my career in communications, I try to soak up knowledge and experience from wherever I can. Working for an agency like Skout allows me to collect these glistening gems of knowledge and general life experience throughout my day to day activity. I’m thankful that I get to work alongside […]

While it’s business as usual for the Skout team, like every business we have been experiencing a number of changes due to the Coronavirus. The rules of PR have changed. Rather than conducting our meetings and talking to the media from our little office in Macclesfield, we are now working in the safety of our […]

Last week we hosted an informal Zoom gathering to bring together the marketing folk in Skout’s diverse client base so we could connect, share experiences and learn from each other while we continue to run marketing and comms operations remotely. Over the past couple of weeks at Skout we’ve also been thinking about important brand […]

For many B2B (and B2C) organisations operating during these turbulent times the focus of the management team goes straight to the bottom line. What costs can be cut? How deeply can we go? And how will that bolster the cash flow as we ride out the Covid-19 storm? But history tells us that investing in […]

“A little nonsense now and then, is relished by the wisest men.”Do you know who spoke this famous (and pretty accurate) quote? It’s by none other than Willy Wonka, taken from Roald Dahl’s Charlie and the Great Glass Elevator. With World Book Day just around the corner, many children are soon to ditch their school […]

There is a clear disparity between B2B vs B2C christmas campaigns, so what can B2B organisations learn? At Skout, as you may have seen on our social feeds, we’ve already got our Christmas campaign in full swing! And no doubt, many other B2B companies will have also set the cogs in motion to capitalise on […]