Guides and advice

Thinking about boosting brand awareness and increasing customer engagement and investing in B2B PR to do it? If so, it’s crucial you develop a B2B PR strategy at the start of the process as trying to do PR without one is a bit like driving a car and randomly trying to find your destination via […]

The 10th of October is World Mental Health Day  – a day recognised by the World Health Organisation to raise awareness of mental health issues and encourage actions to care for our mental well-being. Participating in transparent discourse around mental health is fundamental to this and, as a business, we recognise our responsibility to engage in these […]

If you follow us on Twitter (wink, wink, nudge nudge), you will have noticed our team’s commitment to sustainable living. In #plasticfreeJuly, we shared the various water bottles our team use to avoid single-use plastic. As many of us return to the office this month, we have created a simple guide on the ways in […]

‘Think left and think right and think low and think high. Oh, the thinks you can think up if only you try’ Dr Seuss. Let’s face it, after a year of staring at our own four walls working at home, many of us will admit to being stuck in a creative black hole! Without the […]

Jane Hales went from forecasting the weather at the Met Office to forecasting countless predictions in the B2B and B2C marketing sectors. As one of several B2B PR agencies we often utilise research to inform or support client campaigns, and Jane is a great partner to have on board. We asked her where it all […]

The web is awash with brilliant B2B content, and well, some not so brilliant B2B content. And as the content universe grows each day, B2B marketers know they need to work at it. But how do they make content marketing work for them? Here is Skout’s A-Z of content marketing to guide marketing professionals through […]

Rob Jones is CEO of Qbase, one of the UK’s leading providers of data services – with a particular focus on extracting value from data in a marketing environment. I asked Rob what makes data so crucial to B2B marketing success. Tell me a little about your background I studied marketing at Uni, then went […]

I was recently getting stuck into my new book The Age of Surveillance Capitalism by Shoshana Zuboff (some light lockdown reading, I know) when I noticed something interesting. The word ‘data’ was consistently written as a plural – the data are as opposed to the data is – something that I had never seen before. […]

We’ve enjoyed working with Yvonne Henderson, Head of Retail Brand and Communications at Gazprom Energy, for several years now. During that time Gazprom Energy has undergone its own transformation as far as brand is concerned, which makes Yvonne ideally placed to give us her views on what the real secrets are to an effective B2B […]