Guides and advice

As you may know by now, this year Skout went through the process of becoming an employee-owned business (EOB)! This is an exciting move that provides great opportunities for everyone connected with the business, not just for our employees, but for our clients and everyone we will work with in the future. As part of […]

Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in […]

In short, yes. But that answer would make this a really brief blog . With the UK Government estimating that one in six UK organisations, nearly half a million companies, have embraced at least one AI technology, the chances are your employees are already using it – whether officially or unofficially. One thing that we […]

If your business is looking to engage with other businesses and increase brand authority, drive engagement and generate leads and sales, you need to think about content. In the world of business to business (B2B) marketing, content is vital. There are however several criteria it needs to fulfil, as we explore here. Relevance B2B content […]

In today’s fast-paced, digital-first world, establishing and maintaining good relationships with the media is a crucial aspect of any communication strategy for business to business (B2B) vendors. But what exactly is B2B media relations, and why is it essential? We explore the ins and outs of B2B media relations, the significance of it and how […]

If you’re working in B2B marketing in the digital commerce technology sector you’ll know what an incredibly complex landscape it has become! As online buying both by consumers and businesses has evolved, the range of technologies available to help businesses selling or purchasing online or digitally has grown hugely. Today, your key audiences are being […]

Content marketing may sound daunting, but it’s really a matter of common sense. It’s an approach which focuses on the consistent creation and distribution of any kind of content that is relevant to a target audience in the business-to-business – B2B – space. Here’s how you can make the most of B2B content marketing for […]

Business-to-business public relations – B2B PR – isn’t just for emergencies. Excellent PR campaigns are a critical part of any comprehensive B2B marketing strategy. They play a pivotal role in shaping a company’s image, reputation and relationships. Joined-up B2B PR campaigns then help them engage with their key stakeholders as they build authority and trust. […]

If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record […]