Blog

It’s estimated that over 100 billion WhatsApp messages are sent each day. Yet, with many people using the platform to communicate with colleagues, friends, and even clients, it’s easy to imagine how the lines between personal and professional can be blurred. Take the recent leaking of WhatsApp messages from Matt Hancock as an example. Private […]

What is B2B PR? How do you go about selecting a good B2B PR agency? What services do B2B PR agencies provide?

As organisations continue to digitise and streamline their internal processes, for HR teams that sit at the heart of a business’s internal operations for managing their workforce, they are increasingly looking to adopt digital tools to enhance their day-to-day duties. As such, the HR tech space has skyrocketed in growth. In 2020, the industry was estimated […]

I recently held a training workshop for the Skout team all about creating and pitching stories from scratch. In B2B PR agencies are jostling with each other to get their clients into some pretty tough media. In the face of stiff competition we passionately believe that topical, original, and authentic storylines are the best route […]

I recently took part in an interesting panel discussion, hosted by Go! Networks, about building and nurturing authentic brand loyalty for B2B and B2C organisations. While the discussion took us through lots of different facets of brand loyalty, it was the authenticity part that really interested me. What became clear quite quickly was that authenticity […]

Over the past few weeks there’s been huge speculation and discussion over the arrival of ChatGPT. OpenAI’s chatbot which is founded on the company’s large language models, seemingly can remove the need for humans to put finger to keyboard – or at least reduce the heavy lifting involved in producing high-quality written content for any […]

We take health and wellbeing (is it one word?) pretty seriously here at Skout. Coming out of Covid, we quickly recognised the impact the changing environment was having on the staff of our B2B PR agency and made some investments that we hope have helped the team negotiate and manage some of these new challenges. […]

It might sound cheesy but it’s the people that make Skout, well, Skout. While our clients are very familiar with their accounts team, there is one Skout that has a different role to play within our business – our operations manager, Alex Gladwin. You see, you don’t always need to be a media junkie or […]

As another year comes to a close, it’s always great to look back on the year just gone – and, 2022 has certainly been a remarkable 12-months for Skout! From celebrating our 12th  birthday, to being placed in Prolific North’s top 50 PR agencies list and winning two awards at the Marketing and PR Brilliance […]