Blog

It might sound cheesy but it’s the people that make Skout, well, Skout. While our clients are very familiar with their accounts team, there is one Skout that has a different role to play within our business – our operations manager, Alex Gladwin. You see, you don’t always need to be a media junkie or […]

As another year comes to a close, it’s always great to look back on the year just gone – and, 2022 has certainly been a remarkable 12-months for Skout! From celebrating our 12th  birthday, to being placed in Prolific North’s top 50 PR agencies list and winning two awards at the Marketing and PR Brilliance […]

Social media has transformed from a simple communication platform into a powerful network that connects everyone—from brands and businesses to customers and end-users. For businesses across all industries, it has become an indispensable tool, enabling them to connect with their audience, build brand awareness, support lead generation and sales, and drive meaningful engagement. So, when […]

Back in the old days (all of 20 years ago), Google only used to make a few changes each year to the way it managed search, now it releases 1000s of updates a year some of which pass unnoticed, and some which can often have a big impact on SEO. In the summer, Google announced […]

As one of the world’s richest men, Elon Musk, completed his jaw-dropping $44 billion takeover of Twitter, it seems the platform has been at the forefront of news agendas worldwide for all the wrong reasons. Introducing a subscription-based system for the coveted blue tick verification and a significant layoff of the platform’s employees seems to […]

At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant B2B stories, but it also means we can support the businesses we work with in a meaningful way, enabling us to be collaborative, […]

Picture this – you work in B2B media relations and you’ve got a hot story to pitch. What should your ‘go to’ method be? Maybe email – but journalists receive so many. Maybe phone – but will they pick up? Or maybe social media is the way to go? The reality is there is no […]

Things are getting spooky at Skout We asked the team to share their spine-chilling nightmare job moments. Read if you dare...

The first of a series from UK Construction Week (UKCW). From our conversations at UKCW we found that exhibitors and attendees were most concerned about (1) ‘What it means in practice for the built environment sector’, (2) ‘What to do about it’ and (3) ‘How to get it higher on the agenda’? We made it […]