Blog

As restrictions ease and things start to get “back to normal”, we can once again enjoy the luxury of human interaction, whether that’s heading into the office for a day of collaboration with colleagues or travelling to meet a business partner for coffee, we can all agree time apart has made us more aware of […]

By Claire James, Client Services Director/Senior AD at Skout There were days when I would attend award ceremonies almost certain that the company I worked for would walk away with a plethora of awards. Back in the 90s (yes I am showing my age) three big agencies ruled the roost in the Manchester PR scene […]

More than half the world’s population now uses social media; a figure which has experienced a 13% year-on-year growth rate over the past decade. Developed to facilitate the networking of social groups, social media sites have expanded their origins to become content-driven hubs of information and entertainment. With users spending a daily average of two […]

April is Stress Awareness Month – an important initiative to raise awareness for the causes and cures for our modern stress epidemic. It’s an important campaign and here at Skout, we are sharing our tips and tricks for managing stress throughout the month. As part of our commitment to ensure we look after each other, […]

This month, we’re celebrating 12 years of Skout (yes, we’re nearly a teenager). To mark the occasion, we thought we’d sit down with the man himself, our founder, Rob Skinner.   The story of Skout started all the way back in 2010…David Cameron became UK prime minister, Prince William and Kate Middleton announced their engagement, […]

Why was PR your chosen career? I have always had a passion for the written word and delivering quality content. With over a decade of journalistic experience (specialising in rock music journalism!), I’ve always admired the tireless and passionate work done from PRs and I thought it could be the perfect career for me, one […]

Answered yes? Then you may just be the B2B account manager we’re looking for. We’re growing and need someone who can match our enthusiasm for all things PR, digital and content. If you’re a senior account executive or junior account manager looking for the next step, then read on. Since you’re already here, you’ll know […]

In a nutshell, B2B influencer marketing is working with people and third parties who have the power to sway the decisions your key audiences make about your brand.

B2B content marketing is the creation of content that attracts, engages, and resonates with your key audiences. A vital part of any effective B2B marketing strategy, useful and insightful content is a great way to help your business stand out from competitors and encourage your audience to engage and interact with you.