Blog

In a nutshell, B2B influencer marketing is working with people and third parties who have the power to sway the decisions your key audiences make about your brand.

B2B content marketing is the creation of content that attracts, engages, and resonates with your key audiences. A vital part of any effective B2B marketing strategy, useful and insightful content is a great way to help your business stand out from competitors and encourage your audience to engage and interact with you.

The key to success in any B2B company is being able to plan and run a B2B marketing campaign that gets results.

Thinking about boosting brand awareness and increasing customer engagement and investing in B2B PR to do it? If so, it’s crucial you develop a B2B PR strategy at the start of the process as trying to do PR without one is a bit like driving a car and randomly trying to find your destination via […]

Are you a traditionalist and like a drop of milk and sprinkling of sugar on your Weetabix? Or do you incorporate one of your five a day, and add a few strawberries or blueberries into the mix with yours? Maybe you really go to town and mix it up a little with a splash of […]

Creating a successful social media strategy is not easy. It’s a process of listening, drafting, posting, listening again and re-drafting. What we have found at Skout is that a successful social media strategy has to be focused on a combination of different things – the audience that you are trying to engage with, the platform […]

Social media has fast become a tool which many B2B businesses are turning to for brand exposure, lead generation, driving website traffic and even profile building. Yet, when it comes to selecting the appropriate platforms to engage with a B2B audience, Twitter and Linkedin reign supreme. More than 675 million professionals are using Linkedin to […]

Over the past two years, the Covid pandemic has accelerated the digital transformation of businesses. This is particularly true in the B2B landscape, where companies have increasingly engaged with customers through digital spaces (social media platforms, webinars, chatbots – you name it). But this practical approach that was appropriate during the pandemic shouldn’t let us […]

Recruitment *sigh. It’s hard work, right? I know and I empathise. We’ve had a great year here at Skout and have been recruiting for the last six months. It was difficult. It’s a candidate’s market and it’s moving fast. Thankfully, we’ve managed to fill our vacancies (you can meet the new Skouts here) but we […]