Blog

Why rebrand? Rebranding is often essential to the longevity of a business. While familiar branding often ensures businesses have a longstanding and loyal clientele, stagnancy in branding can prevent new growth and become less appealing to new generations of customers over time. At Skout, we have recently undergone a rebrand to reflect our positive and […]

According to B2B Marketing, 2021 is ‘The Year of the Human’ and an opportunity for brands to reconnect with customers, build trust and relationships, and elevate buyer experiences through stronger engagements. As B2B experts in the art of natural storytelling, communications and building brilliant relationships, we thought we’d explore this trend for our first instalment […]

For the past year workers around the globe have delighted in the benefits that have come from working from home. Business-on-top and trackies-on-bottom has been the go-to look for many Zoom meetings, with business-on-top serving a temporal purpose for the duration of the call before being ditched when that little red ‘x’ is clicked. However, […]

Women have continuously dominated PR. According to a survey by the PR communications census 2018, women make up 66% of the PR workforce. This fabulous feminisation of PR has often been celebrated in fictional characters such as Sex and the City’s Samantha Jones and Absolutely Fabulous’ Edina Monsoon. Yet, as many try to hazard a […]

Why PR? I studied English Language and Literature at the University of Leeds and knew I wanted to enter a career that gave me an opportunity to write creatively. PR felt like a natural option. If you had not done PR, what else would you have done? I would have followed a close partner to […]

If there’s one thing you don’t want as a result of an expensive advertising campaign at the largest footballing event of the year, it’s the most talented and most renowned player at the tournament moving your product off-screen, and urging viewers to drink water instead…   This is exactly what happened to Coca-Cola.Cristiano Ronaldo sat down […]

Traditionally, B2B marketing and TV advertising are two phrases scarcely seen together, but the recent approach ServiceNow has taken to promote its digital workflow platform has made some of us question whether B2B mass media evolution is on the horizon.   The adverts in question are a breath of fresh air, using Willy Wonka and the Chocolate Factory to add a nostalgic touch whilst […]

Sam Bailey works at Miele as regional sales director for Northern Europe. This role is his latest in a substantial career involving both B2B and B2C sales and marketing, both in-house and agency. You could say Sam has seen the world of B2B from all sides. So, we were keen to interview him to discuss ways in which sales and marketing can be better integrated and what can be achieved as a result.   Thanks for talking […]

Dionne Barlow has an extensive and highly respectable career in B2B marketing, much of which she has spent doing fantastic work for Stone Group, where she is currently Director of Marketing, Ecommerce & Partner Management. We caught up with Dionne to find out about Stone’s IT asset disposal (ITAD) service, and the award-winning app she […]