Blog

Are you looking to start or further your early career in B2B PR, content and digital comms? Following a substantial number of account wins, we are looking for a bright, confident, enthusiastic self-starter who is keen to become part of the Skout journey.  Job summaryAs a key part of the PR, content and digital team, […]

Continuing our series of B2B marketing expert inteviews, I recently caught up with Ruth Connor, group marketing director at Kalibrate. Ruth is a strong proponent of customer base marketing which she feels is often overshadowed by new customer acquisition marketing. Ruth, tell me a little about yourself and your B2B marketing background. I’m the group […]

2020 has been an incredibly challenging year for businesses and individuals around the world, but there have been some highlights. From March onwards life as we knew it was turned on its head. We had to shut up the Skout office and working from home became the norm for the team. Little did we know […]

“Let’s jilt the jargon for 2020 and bring back plain English” our very own Mrs Whyatt declared at the start of the year…if only she knew! Instead, the ‘Covid culture’ of virtual meetings, social distancing and face masks has created a whole new book of ‘annoying phrases’ (as Fiona may put it).  [elementor-template id=”8590″] 2020 […]

2020 has been a strange old year for us all. With many PR pros home-based for the foreseeable, our kitchen tables have become our workstations and B2B PR pitches are regularly accompanied by sounds of squealing kids and demanding pets. We’ve seen the virtual world of work evolve into almost the only world of work, […]

As a B2B PR specialist agency, we work for clients in sectors as diverse as law, care, technology, data and food. It’s our understanding and knowledge across multiple B2B sectors that often attract clients to us in the first place. And once we’re part of their team, we continue to develop our knowledge and insights […]

The web is awash with brilliant B2B content, and well, some not so brilliant B2B content. And as the content universe grows each day, B2B marketers know they need to work at it. But how do they make content marketing work for them? Here is Skout’s A-Z of content marketing to guide marketing professionals through […]

Rob Jones is CEO of Qbase, one of the UK’s leading providers of data services – with a particular focus on extracting value from data in a marketing environment. I asked Rob what makes data so crucial to B2B marketing success. Tell me a little about your background I studied marketing at Uni, then went […]

I was recently getting stuck into my new book The Age of Surveillance Capitalism by Shoshana Zuboff (some light lockdown reading, I know) when I noticed something interesting. The word ‘data’ was consistently written as a plural – the data are as opposed to the data is – something that I had never seen before. […]