Blog

Colin vs Cuthbert. M&S vs Aldi. Two caterpillars of chocolate sponge have seemed to divide the nation in recent months. But is there a winner, or are they simultaneously victorious off the back of this social media stunt? Aldi seem to have a very good track record of two things: finding creative ways to ‘borrow’ branding, and being […]

Prudential began to sell affordable insurance to the working classes in 1854. These so called ‘penny policies’ were sold by a ‘sizeable army of good men’, who stood out due to their precise understanding about doing business. By 1900, 10,000 Prudential agents had has sold insurance to one third of the population. The ‘Man from […]

We’ve all heard about this PR disaster by now: the proposed plan to establish a new mid-week footballing competition governed by twelve founding clubs, including, amongst others, giants such as Real Madrid, Barcelona, Manchester United, and Manchester City. Also sneaking in on the plans were clubs like Arsenal, Tottenham and AC Milan who, despite each […]

‘Think left and think right and think low and think high. Oh, the thinks you can think up if only you try’ Dr Seuss. Let’s face it, after a year of staring at our own four walls working at home, many of us will admit to being stuck in a creative black hole! Without the […]

Jane Hales went from forecasting the weather at the Met Office to forecasting countless predictions in the B2B and B2C marketing sectors. As one of several B2B PR agencies we often utilise research to inform or support client campaigns, and Jane is a great partner to have on board. We asked her where it all […]

This year’s International Women’s Day theme is ‘Choose to Challenge’. IWD explains, ‘We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help to create an inclusive world. From challenges comes change, so let’s all choose to challenge’.  With that in mind, we wanted […]

Renowned film director (and personal favourite of mine), Martin Scorsese, recently claimed that streaming services are ‘devaluing’ cinema by reducing films to ‘content’. Scorsese commented that “If further viewing is ‘suggested’ by algorithms based on what you’ve already seen, and the suggestions are based only on subject matter or genre, then what does that do to the art of cinema?” Are […]

By his own admission, Jonathan Rose ‘fell’ into B2B marketing quite a way into his career. He had no formal training or qualifications. This, possibly coupled with the fact he entered the profession at a management level, has meant he has always been a ‘marketing generalist’. Its not something he’s ashamed of and it hasn’t […]

We previously shared a Skout blog exploring the convergence of B2B and B2C marketing and the need to apply a human-to-human ethos to business-to-business. As Alex quite rightly said (all the way back in 2018!), ‘As B2B marketing is about appealing to people in their professional lives, it’s easy to see why marketers might think about communicating to a business before an individual,’ but, […]