Blog

How do you deliver a premium B2B product launch in the middle of the Covid-19 crisis? We asked B2B marketing expert Melissa Kershaw, of Miele. When the commercial division of appliance manufacturer Miele came to launch its newest ‘Little Giants’ laundry range, it was faced with one mighty challenge. Ambitious physical event plans had to […]

When you’re about to launch a new B2B product that has the potential to make businesses change their buying habits, resulting in a positive impact the environment, you need to tell as many people as possible all about it. This is why Stone Group wanted to spread their green message. The world currently faces a […]

Mention PR to anyone outside of the industry and you’ll get lots of jokes about Ab Fab and long lunches fuelled by champagne. It really couldn’t be further from the truth. Once you mention B2B PR however, the eyes glaze over and you just get a confused nod in response. This even happens to me […]

As you’ll no doubt be aware, October is Black History Month, and the time to rightly recognise the outstanding contributions of people of African and Caribbean descent. For the Skout blog team, the question was, how do we contribute to this with genuine authenticity. We decided that as B2B PR is all about the power […]

Halloween will feel a little different for the Skout team this year due to the ongoing pandemic and lockdown measures. Our spooky office decorations will have to stay in storage and pumpkin carving will have to wait until next October. However, this doesn’t mean that us PR pros can’t get involved in this annual event […]

We’ve enjoyed working with Yvonne Henderson, Head of Retail Brand and Communications at Gazprom Energy, for several years now. During that time Gazprom Energy has undergone its own transformation as far as brand is concerned, which makes Yvonne ideally placed to give us her views on what the real secrets are to an effective B2B […]

The impact of Covid-19 has been far reaching, and many businesses have had to strengthen their digital infrastructure to continue operating during the pandemic. For example, Sadye Nadella, CEO at Microsoft recently said that businesses have “gone through two years’ worth of digital transformation in two months.” While there is still debate as to whether […]

Rewind to just over a year ago and I was about to be interviewed for the role of account executive at Skout. As you can imagine, I was a bit nervous as I had little practical experience working within the professional PR industry. Despite having an undergraduate degree in public relations and a master’s degree […]

I think it’s safe to say that every business in the UK, regardless of sector, has had to make changes to the way it operates as a result of the pandemic. It has certainly had an impact on the way that we work at Skout, and while it has undeniably created challenges, it has also […]