Blog

By his own admission, Jonathan Rose ‘fell’ into B2B marketing quite a way into his career. He had no formal training or qualifications. This, possibly coupled with the fact he entered the profession at a management level, has meant he has always been a ‘marketing generalist’. Its not something he’s ashamed of and it hasn’t […]

We previously shared a Skout blog exploring the convergence of B2B and B2C marketing and the need to apply a human-to-human ethos to business-to-business. As Alex quite rightly said (all the way back in 2018!), ‘As B2B marketing is about appealing to people in their professional lives, it’s easy to see why marketers might think about communicating to a business before an individual,’ but, […]

Are you looking to start or further your early career in B2B PR, content and digital comms? Following a substantial number of account wins, we are looking for a bright, confident, enthusiastic self-starter who is keen to become part of the Skout journey.  Job summaryAs a key part of the PR, content and digital team, […]

Continuing our series of B2B marketing expert inteviews, I recently caught up with Ruth Connor, group marketing director at Kalibrate. Ruth is a strong proponent of customer base marketing which she feels is often overshadowed by new customer acquisition marketing. Ruth, tell me a little about yourself and your B2B marketing background. I’m the group […]

2020 has been an incredibly challenging year for businesses and individuals around the world, but there have been some highlights. From March onwards life as we knew it was turned on its head. We had to shut up the Skout office and working from home became the norm for the team. Little did we know […]

“Let’s jilt the jargon for 2020 and bring back plain English” our very own Mrs Whyatt declared at the start of the year…if only she knew! Instead, the ‘Covid culture’ of virtual meetings, social distancing and face masks has created a whole new book of ‘annoying phrases’ (as Fiona may put it).  [elementor-template id=”8590″] 2020 […]

2020 has been a strange old year for us all. With many PR pros home-based for the foreseeable, our kitchen tables have become our workstations and B2B PR pitches are regularly accompanied by sounds of squealing kids and demanding pets. We’ve seen the virtual world of work evolve into almost the only world of work, […]

As a B2B PR specialist agency, we work for clients in sectors as diverse as law, care, technology, data and food. It’s our understanding and knowledge across multiple B2B sectors that often attract clients to us in the first place. And once we’re part of their team, we continue to develop our knowledge and insights […]

The web is awash with brilliant B2B content, and well, some not so brilliant B2B content. And as the content universe grows each day, B2B marketers know they need to work at it. But how do they make content marketing work for them? Here is Skout’s A-Z of content marketing to guide marketing professionals through […]