Blog

The key to success in any B2B company is being able to plan and run a B2B marketing campaign that gets results.

Thinking about boosting brand awareness and increasing customer engagement and investing in B2B PR to do it? If so, it’s crucial you develop a B2B PR strategy at the start of the process as trying to do PR without one is a bit like driving a car and randomly trying to find your destination via […]

Are you a traditionalist and like a drop of milk and sprinkling of sugar on your Weetabix? Or do you incorporate one of your five a day, and add a few strawberries or blueberries into the mix with yours? Maybe you really go to town and mix it up a little with a splash of […]

Creating a successful social media strategy is not easy. It’s a process of listening, drafting, posting, listening again and re-drafting. What we have found at Skout is that a successful social media strategy has to be focused on a combination of different things – the audience that you are trying to engage with, the platform […]

Social media has fast become a tool which many B2B businesses are turning to for brand exposure, lead generation, driving website traffic and even profile building. Yet, when it comes to selecting the appropriate platforms to engage with a B2B audience, Twitter and Linkedin reign supreme. More than 675 million professionals are using Linkedin to […]

Over the past two years, the Covid pandemic has accelerated the digital transformation of businesses. This is particularly true in the B2B landscape, where companies have increasingly engaged with customers through digital spaces (social media platforms, webinars, chatbots – you name it). But this practical approach that was appropriate during the pandemic shouldn’t let us […]

Recruitment *sigh. It’s hard work, right? I know and I empathise. We’ve had a great year here at Skout and have been recruiting for the last six months. It was difficult. It’s a candidate’s market and it’s moving fast. Thankfully, we’ve managed to fill our vacancies (you can meet the new Skouts here) but we […]

As B2B PR and marketing specialists, we understand the importance of building brilliant business relationships and believe this plays a central role in any successful marketing strategy . However, we are also aware that meaningful interactions with customers and stakeholders don’t just happen overnight. With this in mind, we were keen to explore how B2B […]

You may remember that we tried something a little different when it came to our Christmas activity in 2020. Rather than sending our clients gifts, we decided to make donations to foodbanks located close to their headquarters. From Manchester to London (and even South Korea), we supported The Trussel Trust, the St Vincent de Paul Society, and the Beautiful Foundation. With 14 million people in the UK living below the poverty line, we were keen to […]