Blog

Yesterday I took a few hours out of technology PR and paid a visit The Sharp Project on Oldham Road in Manchester. Sharp Electronics’ old Manchester base is being converted into an exciting “independent hub for the creative and digital industries and entrepreneurs in the Manchester City region” with the support of New East Manchester […]

Hooray! The working world is waking up again. Soon cool Cornish camping and sweltering Spanish sand will be a distant memory. Now the rush is on to cram as much marketing activity as possible into the next three months before the distraction of Christmas festivities kicks in. We need to work fast to make noise […]

While The Times runs the gauntlet with reactions to its new online pay wall, the Manchester Publicity Association is opening its doors for free. As part of its 90th year celebrations the inclusive MPA is allowing free membership for anyone who is working in marketing and public relations within Manchester or otherwise, in the interests […]

Today so far has been a day of prospecting… Well, researching and adding to my target list of Manchester companies who could use some b2b and tech PR services. Following many visits to many websites and their ‘media centres’, I conclude that there must be at least 101 uses for a press release, other than […]

This is the crux of technology adoption in B2B or B2C sense - it has to deliver against a proven need, not just a trend, in order to be really successful.

(Originally published on Wax Digital’s blog) Alongside Durham University, Wax Digital recently undertook a research programme to investigate the opinions and outlooks of public sector procurement and finance professionals towards deficit repair. Somewhat surprisingly the findings revealed a positive and pragmatic viewpoint from those leading the charge into battle with the deficit. Although it was […]

We simply don’t teach people practically enough about the need to visualise who you’re selling to and what they care about

Welcome to the launch of Skout PR’s website and blog. Skout PR is a Manchester, tech, B2B and digital PR services specialist. This blog contains opinions about technology, PR services, b2b industries, social media, the Manchster PR scene, Skout PR and its clients, social media trends and much more.