Blog

We’re never shy at shouting about our awards success here at Skout. And, following our recent triumph at the CIPR PRide awards where we won gold in the Integrated Campaign Category with our client Wax Digital, we‘re delighted to tell you that we’ve been shortlisted in the following three categories at this year’s PR Moment […]

For any business investing in PR, it’s important to make sure you reach out to all your target audiences irrespective of where they’re based. So, if you’re an international business, that’s likely to mean you need to invest in PR overseas too. Opportunities with the press, content and digital marketing in other territories are there […]

Why was PR your chosen career? I fell into it purely by chance but it must have been serendipity because I’ve loved it from the start and haven’t looked back since, and that was 13 yrs ago!   If you hadn’t chosen a career in PR, what would you be doing? Either working with animals […]

The benefits of setting up a social media account for your business are plenty, however creating a presence on Twitter or LinkedIn can be more time consuming than first thought. Posting regular updates, monitoring audience engagement and followers can quickly turn into a full-time job. Therefore, businesses could benefit from outsourcing their social media activity. […]

One thing my 20+ years in PR has taught me is that this industry doesn’t stay still for long. Take PR measurement. My early career saw me creating coverage books for clients and spending lots of time measuring column inches to establish the AVE. I wasn’t alone. But fast forward to today and the industry […]

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the B2B PR and marketing industry […]

At Skout PR we get a buzz from turning clients’ B2B products and services – oft unseen organisational ‘workhorses’ – into mainstream PR stories. Whatever the client’s leading widget, bespoke service or tailored solution is, scratch beneath the surface and there’s (usually) a consumer benefiting from it one way or another. While the bread and […]

Just a quick thought… If the government allows News Corp’s takeover of Sky, why not ask them to support the continuation of the BBC World Service, avoiding the cuts announced today? Oh no, that would be underhand, wouldn’t it!

Why indeed? The fact remains that most people still get their media kicks from watching TV, not from tweeting. In the broadest of media landscapes, while the balance of power between passive and active engagement is shifting, TV is still the place people feel most influenced and are the most receptive. This was discussed at […]