Blog

Embarking on a B2B PR campaign with a new agency, some might say, is like a marriage and it can only work if both sides of the relationship put the effort in. From the moment an organisation puts out a tender for PR, the hard work begins. There’s the brief to create; researching and selecting […]

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that offer the most in terms of insight, interest, advice and angles […]

The summer of 2018 has seen us bask in the hottest heatwave since 1910, and given us a good excuse to eat endless amounts of ice cream and complain about it being too hot in the office. But, while we’ve been enjoying the sunshine over the last few months, we’ve also spent some time defining […]

When the Skout team recently got together on a boiling hot summers’ day in Manchester, one of our goals was to discuss and define our core values as a business. It’s not that we didn’t have any values prior to this, but we decided they were due a little refinement and updating! Despite the heat, […]

Alex gives his take on the media’s response to Theresa May’s dancing.   If there’s anything we can assume about Theresa May’s future based on the past couple of weeks, it’s that she’ll never be a Strictly Come Dancing champion. Those awkward jives that she showed when dancing with children in her trips to South […]

Following its popularity in April, Skout PR has decided to run a second B2B PR workshop this Autumn, designed to help local businesses around the North West to benefit from media and communications engagement. The workshop, presented by Skout’s directors, Rob Skinner and Claire Lamb, has been organised to demonstrate the real value that PR […]

The definition of a brand is a name, term, design, symbol, or other feature that distinguishes a business or product from its rivals in the eyes of the customer, and if asked to name a famous or well-known brand the likes of Apple, Nike or Disney spring to mind. However, the rise of social media, […]

It seems today that we identify ourselves within the brands we interact with daily. For some, the branding, ethos and styling reflects our personalities and becomes a part of our own individual brand. Perhaps we can blame digital media, perhaps people want to make more ethical investments, or maybe it’s just modern narcissism formed around […]

As far as our Skout values go, nothing shapes our natural storytelling approach more than our ‘resourceful and inquisitive’ ethos. Exploring every layer to our clients and leaving no stone in the business unturned is a priority to us, and it’s how we create a flow of ideas for PR and marketing materials. But any […]