Blog

Going face to face (or phone to phone) with a journalist can understandably seem a little daunting, especially if it’s your first time. Putting yourself out there and making yourself available for comment is a powerful way to promote your business, and once you’ve done one interview, it’s likely that more requests will follow, helping […]

This blog came about from a conversation I had with a friend on the way to our sons’ weekend football. It wasn’t meant to be about influencer relations (I’m not that dull) but that’s where it ended up. The scene goes something like this. HER: “You work in marketing, right?” ME: “Correct” HER “At work, […]

Embarking on a rebrand is a big decision and not one to be taken lightly. Chances are, you’ll probably have enlisted the services of a professional designer to get the sophisticated and polished new look your brand deserves. Rebranding is a significant step, so it’s important to invest the funds and time into ensuring you […]

Alex gives his take on Channel 4’s relocation to Leeds   After months of speculation, Channel 4 has finally announced which UK city will be the home of its new HQ. Channel 4 staff had better get used to Yorkshire puddings and flatcaps, as Leeds was revealed as the city of choice.   As a […]

It’s 2018 and people are increasingly reminded NOT to make assumptions about other people based on any demographic values; age, sex, marital status can no longer (nor should they ever) define a person’s interests. Regardless, there is still a number of inexplicable consumer behaviours in media, retail and in business; single men read FHM, married […]

The national media has long been seen as the holy grail of many a PR programme but often a thorn in the side for B2B PR agencies like us! While logic says that B2B audiences are best reached through highly targeted trade or professional publications, emotion screams “but I want to be in the papers!” […]

Alex gives his take on how B2B brands can take a leaf out of the consumer marketing book and become more human.   When you think about businesses with a successful humanised brand, chances are you’ll think of those in the consumer sphere. Putting a face to the brand, whether that’s through celebrity endorsements or […]

Embarking on a B2B PR campaign with a new agency, some might say, is like a marriage and it can only work if both sides of the relationship put the effort in. From the moment an organisation puts out a tender for PR, the hard work begins. There’s the brief to create; researching and selecting […]

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that offer the most in terms of insight, interest, advice and angles […]