Blog

An introduction In a competitive B2B marketing world, it’s important to have both sales and marketing strategies successfully aligned. However, according to our research, only 1 in 4 marketers have successfully done so. So how can you ensure that both teams work together to overcome “The Big Divide”? Top tips to smarketing Here are some […]

As a B2B tech PR agency, Skout keeps a close eye on big trends in the sector. Recently, I have been following the global debate over Huawei, 5G and US security with interest and whether this has created a technological ‘Cold War’ between the East and the West. Since Chinese mobile phone company Huawei became […]

Meet our new office manager, Alex   What was your dream job when you were younger? I only ever wanted to work in an office environment.  As a kid my make believe play was setting up a variety of offices. I always wanted my own desk and a stationery cupboard!   How did you end up […]

I love a good behind the scenes documentary – prison life, five-star hotels, on board a cruise ship –  there’s an endless supply of warts ‘n’ all documentaries on what life’s like if you’re a resident of one of the UK’s toughest prisons or work at one of London’s top hotels. Although there’s been a […]

Smarketing refers to the successful alignment of sales and marketing strategies and industry reports suggest that when both of these strategies are aligned, companies can achieve 208% increased revenue! However, according to our research, only 1 in 4 senior B2B marketers have aligned their strategies with sales, with only 27% claiming to have done so […]

When you ‘own’ most of the internet or at least own most of our access to it, it’s a constant surprise that Google’s approach to privacy of its users isn’t under more scrutiny. Given the current technology and privacy backlash against the likes of Facebook, Insta and WhatsApp, it is baffling how Google – the […]

This week (13th-19th May) is Mental Health Awareness Week, hosted by the Mental Health Foundation. Every year, one in four of us will experience a mental health problem, and while we’re becoming better at talking about it as a society, knowing how to cope, where to turn, or how to help somebody who is struggling […]

While you might pay close attention to the kind of content you post and the image you portray on social media today, can you honestly say that you’ve always been so careful? Chances are, you have one or two cringeworthy posts of old you wouldn’t like to resurface today! There have been numerous examples of […]

When you think about what makes a community, it isn’t just the local post office and annual village fete that brings people together. For decades, the local newspaper has been a valued institution in Britain, giving communities a voice and raising issues confined to small groups of people. But it doesn’t take much to see […]