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Traditionally, marketing is used to boost sales through brand visibility and PR centres on managing a company’s reputation by fostering bonds. However, the line between marketing and PR is becoming increasingly blurred. Both industries overlap, mainly because PR is tilting towards digitalisation. Just like digital marketing, PR professionals must now use SEO, social media, link […]

It’s been an eventful few weeks for the BBC. You must have heard about it. Breakfast presenter Naga Munchetty was ruled to have gone against the BBC’s guidelines when she criticised President Trump’s comments about four politicians of colour. Amid the controversy and debates that it has caused also lies a lesson for the media. […]

I recently saw some interesting research from Propel PR who reckon that PR pros send, on average, 111 pitches to journalists each month. Out of those; 50% are opened, 7% get a response and 1.5% result in coverage. That’s pretty low odds. So why do we, collectively as an industry, still continue to email pitches […]

1. Why was PR your chosen career? I was first introduced to PR when studying a BTECH in Creative Digital Media at college. This sparked my interest because it enabled me to infuse my writing skills with a big dash of creativity. After choosing this subject for my undergrad degree too, I knew that this […]

Why was PR your chosen career?I studied Fashion Marketing at university with the plan of starting my own clothing line but I quickly fell out of love with fashion and fell in love with PR and went from there… If you hadn’t chosen a career in PR what would you be doing?I’ve always liked the […]

Digital advertising can make visiting some online publications an incredibly frustrating experience. You often get bombarded by different advertisements, including pop-ups that cover the article you’re trying to read, distracting flashing banner ads, autoplay videos…the list goes on! There’s nothing more annoying than being unable to find the well-disguised x button to get rid of […]

She’s been in the spotlight for years, but recently Meghan, Duchess of Sussex became the one setting the media agenda. The actress-turned-Royal-Family-member guest edited Vogue’s September issue, and it didn’t take long for the magazine to fly off the shelves. Not only that, some people are selling it for up to five times the price […]

Simple steps for B2B marketers on content gating etiquette Despite reports of its demise, gated content assets are still being widely used by the industry. According to NetLine’s 2024 State of B2B Content Consumption and Demand Report demand for gated content increased 14.3% year-over-year in 2023 and is up 77% since 2019. While the stats […]

It’s that time of year again, when the kids finish school and everyone in the office seems to be going on their jolly holidays abroad. Destinations include France, New Zealand, Italy and even the Himalayas! Anyway, it’s safe to conclude that the full Skout team won’t be in the office as one big happy family […]