Blog

While it’s business as usual for the Skout team, like every business we have been experiencing a number of changes due to the Coronavirus. The rules of PR have changed. Rather than conducting our meetings and talking to the media from our little office in Macclesfield, we are now working in the safety of our […]

Last week we hosted an informal Zoom gathering to bring together the marketing folk in Skout’s diverse client base so we could connect, share experiences and learn from each other while we continue to run marketing and comms operations remotely. Over the past couple of weeks at Skout we’ve also been thinking about important brand […]

For many B2B (and B2C) organisations operating during these turbulent times the focus of the management team goes straight to the bottom line. What costs can be cut? How deeply can we go? And how will that bolster the cash flow as we ride out the Covid-19 storm? But history tells us that investing in […]

The rise of the virtual influencer With the influencer market expected to reach $15 billion by 2022, there is no denying that this marketing strategy can add incredible value to a campaign. The virtual influencer is becoming increasingly important given the current climate of the world. Influencer marketing is often associated with just B2C as […]

As we continue to recognise inspirational women in celebration of International Women’s Day, today’s blog focuses on Jurigita (Gita) Andrijauskaite from one of our client’s, software provider, Wax Digital. Gita is an eProcurement consultant and has worked in the tech sector for many years. Refreshingly, she tells us she has only had positive experiences of […]

“My advice to other women looking to get into tech would be the same advice irrespective of sector; know your worth, work really hard and let your results speak for themselves.” – Jenny Davies, CEO at M247 . To celebrate International Women’s Day, we’re theming our blog this month around fantastic female talent in business. Specifically, […]

  If you have been keeping up-to-date with our Skout social feeds, you may have realised that we have been sharing our favourite books in-keeping with the theme of National Storytelling Week. And, with World Book Day just around the corner, we’ve decided to carry on the fun by writing a trilogy of blogs all […]

“A little nonsense now and then, is relished by the wisest men.”Do you know who spoke this famous (and pretty accurate) quote? It’s by none other than Willy Wonka, taken from Roald Dahl’s Charlie and the Great Glass Elevator. With World Book Day just around the corner, many children are soon to ditch their school […]

Story time – National Storytelling Week may have already been and gone, but as ‘story telling’ is what we do here at Skout, we’ve decided to keep the theme going and share with you our favourite type of stories. Now, some might say it’s because I’m extremely nosey, but my favourite story type is the […]