Blog

Is it time to detox your marketing strategy? January is typically a time to say goodbye to old habits and introduce some new ones. It might be a time to declutter the wardrobes, put a stop to the chocolate addiction, or take up more exercise. And, why not extend those resolutions to your business marketing […]

Let’s jilt the jargon for 2020! No matter where you work, chances are you’ll have heard more than your fair share of business-related jargon being spouted during meetings. From ‘reinventing the wheel’ to ‘singing from the same hymn sheet’ isn’t it about time we jilted the jargon and bring back plain English? It’s probably fair […]

A look back at 2019 It’s safe to say that 2019 has been another fantastic year for Skout. We’ve continued our upwards growth trajectory and we’ve been working hard to grow the team and our fantastic and diverse client base. Here’s a quick look back at 2019 and some of our highlights; The team The […]

When I first started out in the world of PR some 25 years ago, I worked for a consumer PR agency. It was common place to be pitching stories to all forms of media including TV and radio outlets. As I moved away from consumer-focused campaigns into agencies specialising in more B2B clients, the client […]

There is a clear disparity between B2B vs B2C christmas campaigns, so what can B2B organisations learn? At Skout, as you may have seen on our social feeds, we’ve already got our Christmas campaign in full swing! And no doubt, many other B2B companies will have also set the cogs in motion to capitalise on […]

Over six million people tuned in to watch Corbyn and Johnson go head to head in the first debate of the upcoming general election. But it wasn’t just what the two political parties were doing on camera that got the public’s attention. The Tories came under fire for renaming one of its Twitter accounts a […]

In the not so distant past, the Skout team were visited by an agency which specialised in different methods of broadcast, and this got our cogs turning. Over the past few years, the popularity of the podcast has grown tremendously. Apple alone reported an increase of over 200,000 podcasts since June last year; and now […]

The 2019 Prolific North Top 50 PR agency rankings have been revealed and we’re pleased to announce that we’re ten places up from last year, coming in at number 38. Prolific North’s top 50 list is a benchmark ranking of the North’s top PR agencies. The research and rankings are conducted by leading independent research […]

1. Why was PR your chosen career?I’ve always been a good talker, right from the day I learnt to speak (just ask my mum). Communications has always seemed a natural path for me to follow and after doing a degree in Communication Studies, I decided that PR allowed me the greatest opportunity to indulge my […]