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I recently saw some interesting research from Propel PR who reckon that PR pros send, on average, 111 pitches to journalists each month. Out of those; 50% are opened, 7% get a response and 1.5% result in coverage. That’s pretty low odds. So why do we, collectively as an industry, still continue to email pitches […]

1. Why was PR your chosen career? I was first introduced to PR when studying a BTECH in Creative Digital Media at college. This sparked my interest because it enabled me to infuse my writing skills with a big dash of creativity. After choosing this subject for my undergrad degree too, I knew that this […]

Why was PR your chosen career?I studied Fashion Marketing at university with the plan of starting my own clothing line but I quickly fell out of love with fashion and fell in love with PR and went from there… If you hadn’t chosen a career in PR what would you be doing?I’ve always liked the […]

Digital advertising can make visiting some online publications an incredibly frustrating experience. You often get bombarded by different advertisements, including pop-ups that cover the article you’re trying to read, distracting flashing banner ads, autoplay videos…the list goes on! There’s nothing more annoying than being unable to find the well-disguised x button to get rid of […]

She’s been in the spotlight for years, but recently Meghan, Duchess of Sussex became the one setting the media agenda. The actress-turned-Royal-Family-member guest edited Vogue’s September issue, and it didn’t take long for the magazine to fly off the shelves. Not only that, some people are selling it for up to five times the price […]

Simple steps for B2B marketers on content gating etiquette Did you know an estimated 80% of B2B marketing content assets are gated – requiring the recipient to ‘pay’ for access by handing over their personal details? I was shocked to see this figure and think it indicates a lack of proper thinking around how organisations […]

It’s that time of year again, when the kids finish school and everyone in the office seems to be going on their jolly holidays abroad. Destinations include France, New Zealand, Italy and even the Himalayas! Anyway, it’s safe to conclude that the full Skout team won’t be in the office as one big happy family […]

An introduction In a competitive B2B marketing world, it’s important to have both sales and marketing strategies successfully aligned. However, according to our research, only 1 in 4 marketers have successfully done so. So how can you ensure that both teams work together to overcome “The Big Divide”? Top tips to smarketing Here are some […]

As a B2B tech PR agency, Skout keeps a close eye on big trends in the sector. Recently, I have been following the global debate over Huawei, 5G and US security with interest and whether this has created a technological ‘Cold War’ between the East and the West. Since Chinese mobile phone company Huawei became […]