Blog

If someone had told you a month ago that a new sausage roll would soon trigger a social media uproar, you probably wouldn’t have believed them. When Greggs announced its new vegan sausage roll, many showed their disapproval, and the social media team behind the bakery chain wasn’t shy to respond. When one Twitter follower […]

Taking a multimedia approach to PR is a great way to extend your audience. In a B2B context, broadcast journalism often gets dismissed as an indirect channel for business communication. Although a targeted media approach has proved to garner the best results for B2B clients, broadcast journalism still has a place in B2B PR strategy. […]

Celine’s take on the importance of the in-house marketing team CEO, CFO, CCO, HR, CTO & Sales Director. What do these roles all have in common? They are all job titles and positions that are more than often listed under senior management/executive team sections on company websites. But why, oh why, do we very (VERY) rarely see […]

2019 is upon us, and with the constant political, cultural and technological advances happening around us, it comes as no surprise that the English language is rapidly developing to reflect these changes. However, whilst many of us are naturally adopting new jargon and incorporating it into our everyday language, not everybody is quite so accepting.   […]

Perhaps not a very original opinion, but new year’s resolutions are a great place to start to make positive changes, both in business and in your personal life. Ideally, they should offer a realistic solution to a problem that needs remedying, rather than being inevitable or completely unattainable. It’s very easy to make resolutions, and […]

Alex gives his take on recent attempts to save the high street. A new report has been published that shows just how hard the government is fighting to save the British high street. The High Street Report includes recommendations from a panel of high street experts which will hopefully end the days of vacant shops […]

The harmonious shared kitchen is a rare concept. Whether you share with five or 5000 other employees, the office kitchen generally leaves a lot to be desired. Shared facilities, concerns over cleanliness and stacks of dirty dishes can make assembling your lunch or brewing up for the team a repulsive task. In addition, petty food […]

We’re starting to feel festive here at Skout HQ! The decorations are up, we’ve got Mince Pies and our lunch breaks are currently taken up on the hunt for Macclesfield’s finest Christmas sandwich. It’s been another busy 12 months for us Skouts so we thought what better way to sum up our year than to […]

When I first started in PR, there was no such thing as ‘blogs’ or ‘infographics’ and the Internet was a relatively new thing, so there was no social media and video was reserved for VHS tapes. (If you’re too young to know what a VHS tape is, either ask your parents or here’s a link […]