Content we like

We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.   Answers at the end (no cheating, please!). And don’t forget to let us know your score.  Marketing & PR  Christmas  Technology  […]

2023 is off to a strong start here at Skout.  Our business has continued to grow with the addition of some exciting new clients. With new clients, has come new hires, who we’ve also been excited to welcome on board the team. And if our recent win for Best Marketing and PR Consultancy at the […]

Back in the old days (all of 20 years ago), Google only used to make a few changes each year to the way it managed search, now it releases 1000s of updates a year some of which pass unnoticed, and some which can often have a big impact on SEO. In the summer, Google announced […]

As one of the world’s richest men, Elon Musk, completed his jaw-dropping $44 billion takeover of Twitter, it seems the platform has been at the forefront of news agendas worldwide for all the wrong reasons. Introducing a subscription-based system for the coveted blue tick verification and a significant layoff of the platform’s employees seems to […]

At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant B2B stories, but it also means we can support the businesses we work with in a meaningful way, enabling us to be collaborative, […]

If you follow us on Twitter (wink, wink, nudge nudge), you will have noticed our team’s commitment to sustainable living. In #plasticfreeJuly, we shared the various water bottles our team use to avoid single-use plastic. As many of us return to the office this month, we have created a simple guide on the ways in […]

Why rebrand? Rebranding is often essential to the longevity of a business. While familiar branding often ensures businesses have a longstanding and loyal clientele, stagnancy in branding can prevent new growth and become less appealing to new generations of customers over time. At Skout, we have recently undergone a rebrand to reflect our positive and […]

We previously shared a Skout blog exploring the convergence of B2B and B2C marketing and the need to apply a human-to-human ethos to business-to-business. As Alex quite rightly said (all the way back in 2018!), ‘As B2B marketing is about appealing to people in their professional lives, it’s easy to see why marketers might think about communicating to a business before an individual,’ but, […]

I was recently getting stuck into my new book The Age of Surveillance Capitalism by Shoshana Zuboff (some light lockdown reading, I know) when I noticed something interesting. The word ‘data’ was consistently written as a plural – the data are as opposed to the data is – something that I had never seen before. […]