Content we like

Q&A with Sue Duris, M4 Communications This month we’ve kicked off our interview series called ‘To Be B2B’. We’re interviewing different B2B marketing experts for their perspectives on key aspects of the job. In this first post we’d like to introduce Sue Duris, an expert in B2B customer experience (CX) and customer marketing. Sue has […]

The rise of the virtual influencer With the influencer market expected to reach $15 billion by 2022, there is no denying that this marketing strategy can add incredible value to a campaign. The virtual influencer is becoming increasingly important given the current climate of the world. Influencer marketing is often associated with just B2C as […]

  If you have been keeping up-to-date with our Skout social feeds, you may have realised that we have been sharing our favourite books in-keeping with the theme of National Storytelling Week. And, with World Book Day just around the corner, we’ve decided to carry on the fun by writing a trilogy of blogs all […]

Traditionally, marketing is used to boost sales through brand visibility and PR centres on managing a company’s reputation by fostering bonds. However, the line between marketing and PR is becoming increasingly blurred. Both industries overlap, mainly because PR is tilting towards digitalisation. Just like digital marketing, PR professionals must now use SEO, social media, link […]

As a B2B tech PR agency, Skout keeps a close eye on big trends in the sector. Recently, I have been following the global debate over Huawei, 5G and US security with interest and whether this has created a technological ‘Cold War’ between the East and the West. Since Chinese mobile phone company Huawei became […]

The demand for on demand TV has continued to rise over recent years. Netflix currently has over 139 million subscribers, Amazon Prime has more than 100 million users and the past couple of years has seen the likes of Apple, Disney and Sky launch their own streaming services. Now however, the UK is set to […]

We’re hiring here at Skout. We’re looking for an amazing, hands-on, get stuck in, sort us out office, HR and finance administrator to join our team. We need someone proactive who is not only going to take on the current processes in these areas but be able to review their effectiveness and advise/recommend/implement improvements.   […]

We’re starting to feel festive here at Skout HQ! The decorations are up, we’ve got Mince Pies and our lunch breaks are currently taken up on the hunt for Macclesfield’s finest Christmas sandwich. It’s been another busy 12 months for us Skouts so we thought what better way to sum up our year than to […]

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that offer the most in terms of insight, interest, advice and angles […]