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Meet the Skout: Juliet   Why was PR your chosen career? Originally, I entered PR to help a friend in a mutually beneficial way – I was a fresh graduate seeking direction and she was overworked and looking for an apprentice. I fell in love with the creative problem solving and the variety involved in […]

Why indeed? The fact remains that most people still get their media kicks from watching TV, not from tweeting. In the broadest of media landscapes, while the balance of power between passive and active engagement is shifting, TV is still the place people feel most influenced and are the most receptive. This was discussed at […]