Opinion

This blog came about from a conversation I had with a friend on the way to our sons’ weekend football. It wasn’t meant to be about influencer relations (I’m not that dull) but that’s where it ended up. The scene goes something like this. HER: “You work in marketing, right?” ME: “Correct” HER “At work, […]

Embarking on a rebrand is a big decision and not one to be taken lightly. Chances are, you’ll probably have enlisted the services of a professional designer to get the sophisticated and polished new look your brand deserves. Rebranding is a significant step, so it’s important to invest the funds and time into ensuring you […]

Alex gives his take on Channel 4’s relocation to Leeds   After months of speculation, Channel 4 has finally announced which UK city will be the home of its new HQ. Channel 4 staff had better get used to Yorkshire puddings and flatcaps, as Leeds was revealed as the city of choice.   As a […]

It’s 2018 and people are increasingly reminded NOT to make assumptions about other people based on any demographic values; age, sex, marital status can no longer (nor should they ever) define a person’s interests. Regardless, there is still a number of inexplicable consumer behaviours in media, retail and in business; single men read FHM, married […]

The national media has long been seen as the holy grail of many a PR programme but often a thorn in the side for B2B PR agencies like us! While logic says that B2B audiences are best reached through highly targeted trade or professional publications, emotion screams “but I want to be in the papers!” […]

Embarking on a B2B PR campaign with a new agency, some might say, is like a marriage and it can only work if both sides of the relationship put the effort in. From the moment an organisation puts out a tender for PR, the hard work begins. There’s the brief to create; researching and selecting […]

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that offer the most in terms of insight, interest, advice and angles […]

It seems today that we identify ourselves within the brands we interact with daily. For some, the branding, ethos and styling reflects our personalities and becomes a part of our own individual brand. Perhaps we can blame digital media, perhaps people want to make more ethical investments, or maybe it’s just modern narcissism formed around […]

Skimpy or baggy? What’s the perfect brief? Having worked in B2B PR since 1995, I think I can safely say I have probably seen every possible variant of brief – and before you ask I’m talking about the ones you receive as an invitation to pitch, not the ones you wear! These have ranged from […]