Opinion

Why indeed? The fact remains that most people still get their media kicks from watching TV, not from tweeting. In the broadest of media landscapes, while the balance of power between passive and active engagement is shifting, TV is still the place people feel most influenced and are the most receptive. This was discussed at […]

While The Times runs the gauntlet with reactions to its new online pay wall, the Manchester Publicity Association is opening its doors for free. As part of its 90th year celebrations the inclusive MPA is allowing free membership for anyone who is working in marketing and public relations within Manchester or otherwise, in the interests […]

Today so far has been a day of prospecting… Well, researching and adding to my target list of Manchester companies who could use some b2b and tech PR services. Following many visits to many websites and their ‘media centres’, I conclude that there must be at least 101 uses for a press release, other than […]

This is the crux of technology adoption in B2B or B2C sense - it has to deliver against a proven need, not just a trend, in order to be really successful.

We simply don’t teach people practically enough about the need to visualise who you’re selling to and what they care about