Opinion

I might be a little late to the party, but I recently signed up for ASOS premier delivery and, without sounding cliché, it has revolutionised the way I shop. For £9.95 a year, I can get free next day delivery and just as easily send it back at no additional cost if I change my […]

I can’t have been alone in thinking that once GDPR deadline came around my inbox would be significantly less cluttered. The volume of opt-in emails I received (and ignored) led me to believe I’d see a drop-off after 25th May, yet a couple of months on, the state of my inbox is almost as appalling […]

According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google, Samsung and Facebook have all been listed as the top five most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft also making […]

So it seems that football didn’t come home for England in 2018, but that’s not to say that we didn’t experience the best England team for generations! Harry Kane (the goodest of boys) captained a team that has produced exemplary team work and earned the respect of the nation. But business, like football, relies on […]

We live in an increasingly litigious society, so I am not going to name the individual in question who sent the Tweet I’m referring to. Let’s just say it relates to a publicly aired disagreement over how the boys in Thailand were rescued after flood waters trapped them in an underground cave. My take on […]

As the saying goes, ‘a picture speaks a thousand words’, and this has never been so true as images and video are used as a primary form of communication. From Snapchat to Instagram, millennials have developed a ‘show rather than tell’ attitude to communication. And as a B2B PR agency, we recommend the visual approach […]

One thing my 20+ years in PR has taught me is that this industry doesn’t stay still for long. Take PR measurement. My early career saw me creating coverage books for clients and spending lots of time measuring column inches to establish the AVE. I wasn’t alone. But fast forward to today and the industry […]

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the B2B PR and marketing industry […]

Just a quick thought… If the government allows News Corp’s takeover of Sky, why not ask them to support the continuation of the BBC World Service, avoiding the cuts announced today? Oh no, that would be underhand, wouldn’t it!