Opinion

Social media has fast become a tool which many B2B businesses are turning to for brand exposure, lead generation, driving website traffic and even profile building. Yet, when it comes to selecting the appropriate platforms to engage with a B2B audience, Twitter and Linkedin reign supreme. More than 675 million professionals are using Linkedin to […]

As B2B PR and marketing specialists, we understand the importance of building brilliant business relationships and believe this plays a central role in any successful marketing strategy . However, we are also aware that meaningful interactions with customers and stakeholders don’t just happen overnight. With this in mind, we were keen to explore how B2B […]

The 10th of October is World Mental Health Day  – a day recognised by the World Health Organisation to raise awareness of mental health issues and encourage actions to care for our mental well-being. Participating in transparent discourse around mental health is fundamental to this and, as a business, we recognise our responsibility to engage in these […]

If you follow us on Twitter (wink, wink, nudge nudge), you will have noticed our team’s commitment to sustainable living. In #plasticfreeJuly, we shared the various water bottles our team use to avoid single-use plastic. As many of us return to the office this month, we have created a simple guide on the ways in […]

Why rebrand? Rebranding is often essential to the longevity of a business. While familiar branding often ensures businesses have a longstanding and loyal clientele, stagnancy in branding can prevent new growth and become less appealing to new generations of customers over time. At Skout, we have recently undergone a rebrand to reflect our positive and […]

Women have continuously dominated PR. According to a survey by the PR communications census 2018, women make up 66% of the PR workforce. This fabulous feminisation of PR has often been celebrated in fictional characters such as Sex and the City’s Samantha Jones and Absolutely Fabulous’ Edina Monsoon. Yet, as many try to hazard a […]

Prudential began to sell affordable insurance to the working classes in 1854. These so called ‘penny policies’ were sold by a ‘sizeable army of good men’, who stood out due to their precise understanding about doing business. By 1900, 10,000 Prudential agents had has sold insurance to one third of the population. The ‘Man from […]

We’ve all heard about this PR disaster by now: the proposed plan to establish a new mid-week footballing competition governed by twelve founding clubs, including, amongst others, giants such as Real Madrid, Barcelona, Manchester United, and Manchester City. Also sneaking in on the plans were clubs like Arsenal, Tottenham and AC Milan who, despite each […]

This year’s International Women’s Day theme is ‘Choose to Challenge’. IWD explains, ‘We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help to create an inclusive world. From challenges comes change, so let’s all choose to challenge’.  With that in mind, we wanted […]