Opinion

Renowned film director (and personal favourite of mine), Martin Scorsese, recently claimed that streaming services are ‘devaluing’ cinema by reducing films to ‘content’. Scorsese commented that “If further viewing is ‘suggested’ by algorithms based on what you’ve already seen, and the suggestions are based only on subject matter or genre, then what does that do to the art of cinema?” Are […]

By his own admission, Jonathan Rose ‘fell’ into B2B marketing quite a way into his career. He had no formal training or qualifications. This, possibly coupled with the fact he entered the profession at a management level, has meant he has always been a ‘marketing generalist’. Its not something he’s ashamed of and it hasn’t […]

We previously shared a Skout blog exploring the convergence of B2B and B2C marketing and the need to apply a human-to-human ethos to business-to-business. As Alex quite rightly said (all the way back in 2018!), ‘As B2B marketing is about appealing to people in their professional lives, it’s easy to see why marketers might think about communicating to a business before an individual,’ but, […]

“Let’s jilt the jargon for 2020 and bring back plain English” our very own Mrs Whyatt declared at the start of the year…if only she knew! Instead, the ‘Covid culture’ of virtual meetings, social distancing and face masks has created a whole new book of ‘annoying phrases’ (as Fiona may put it).  [elementor-template id=”8590″] 2020 […]

2020 has been a strange old year for us all. With many PR pros home-based for the foreseeable, our kitchen tables have become our workstations and B2B PR pitches are regularly accompanied by sounds of squealing kids and demanding pets. We’ve seen the virtual world of work evolve into almost the only world of work, […]

As a B2B PR specialist agency, we work for clients in sectors as diverse as law, care, technology, data and food. It’s our understanding and knowledge across multiple B2B sectors that often attract clients to us in the first place. And once we’re part of their team, we continue to develop our knowledge and insights […]

Rob Jones is CEO of Qbase, one of the UK’s leading providers of data services – with a particular focus on extracting value from data in a marketing environment. I asked Rob what makes data so crucial to B2B marketing success. Tell me a little about your background I studied marketing at Uni, then went […]

I was recently getting stuck into my new book The Age of Surveillance Capitalism by Shoshana Zuboff (some light lockdown reading, I know) when I noticed something interesting. The word ‘data’ was consistently written as a plural – the data are as opposed to the data is – something that I had never seen before. […]

Mention PR to anyone outside of the industry and you’ll get lots of jokes about Ab Fab and long lunches fuelled by champagne. It really couldn’t be further from the truth. Once you mention B2B PR however, the eyes glaze over and you just get a confused nod in response. This even happens to me […]