Opinion

As we continue to recognise inspirational women in celebration of International Women’s Day, today’s blog focuses on Jurigita (Gita) Andrijauskaite from one of our client’s, software provider, Wax Digital. Gita is an eProcurement consultant and has worked in the tech sector for many years. Refreshingly, she tells us she has only had positive experiences of […]

  If you have been keeping up-to-date with our Skout social feeds, you may have realised that we have been sharing our favourite books in-keeping with the theme of National Storytelling Week. And, with World Book Day just around the corner, we’ve decided to carry on the fun by writing a trilogy of blogs all […]

Story time – National Storytelling Week may have already been and gone, but as ‘story telling’ is what we do here at Skout, we’ve decided to keep the theme going and share with you our favourite type of stories. Now, some might say it’s because I’m extremely nosey, but my favourite story type is the […]

Is it time to detox your marketing strategy? January is typically a time to say goodbye to old habits and introduce some new ones. It might be a time to declutter the wardrobes, put a stop to the chocolate addiction, or take up more exercise. And, why not extend those resolutions to your business marketing […]

Let’s jilt the jargon for 2020! No matter where you work, chances are you’ll have heard more than your fair share of business-related jargon being spouted during meetings. From ‘reinventing the wheel’ to ‘singing from the same hymn sheet’ isn’t it about time we jilted the jargon and bring back plain English? It’s probably fair […]

There is a clear disparity between B2B vs B2C christmas campaigns, so what can B2B organisations learn? At Skout, as you may have seen on our social feeds, we’ve already got our Christmas campaign in full swing! And no doubt, many other B2B companies will have also set the cogs in motion to capitalise on […]

In the not so distant past, the Skout team were visited by an agency which specialised in different methods of broadcast, and this got our cogs turning. Over the past few years, the popularity of the podcast has grown tremendously. Apple alone reported an increase of over 200,000 podcasts since June last year; and now […]

Traditionally, marketing is used to boost sales through brand visibility and PR centres on managing a company’s reputation by fostering bonds. However, the line between marketing and PR is becoming increasingly blurred. Both industries overlap, mainly because PR is tilting towards digitalisation. Just like digital marketing, PR professionals must now use SEO, social media, link […]

I recently saw some interesting research from Propel PR who reckon that PR pros send, on average, 111 pitches to journalists each month. Out of those; 50% are opened, 7% get a response and 1.5% result in coverage. That’s pretty low odds. So why do we, collectively as an industry, still continue to email pitches […]