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Traditionally, B2B marketing and TV advertising are two phrases scarcely seen together, but the recent approach ServiceNow has taken to promote its digital workflow platform has made some of us question whether B2B mass media evolution is on the horizon.   The adverts in question are a breath of fresh air, using Willy Wonka and the Chocolate Factory to add a nostalgic touch whilst […]

Sam Bailey works at Miele as regional sales director for Northern Europe. This role is his latest in a substantial career involving both B2B and B2C sales and marketing, both in-house and agency. You could say Sam has seen the world of B2B from all sides. So, we were keen to interview him to discuss ways in which sales and marketing can be better integrated and what can be achieved as a result.   Thanks for talking […]

Dionne Barlow has an extensive and highly respectable career in B2B marketing, much of which she has spent doing fantastic work for Stone Group, where she is currently Director of Marketing, Ecommerce & Partner Management. We caught up with Dionne to find out about Stone’s IT asset disposal (ITAD) service, and the award-winning app she […]

Colin vs Cuthbert. M&S vs Aldi. Two caterpillars of chocolate sponge have seemed to divide the nation in recent months. But is there a winner, or are they simultaneously victorious off the back of this social media stunt? Aldi seem to have a very good track record of two things: finding creative ways to ‘borrow’ branding, and being […]

We’ve all heard about this PR disaster by now: the proposed plan to establish a new mid-week footballing competition governed by twelve founding clubs, including, amongst others, giants such as Real Madrid, Barcelona, Manchester United, and Manchester City. Also sneaking in on the plans were clubs like Arsenal, Tottenham and AC Milan who, despite each […]

As you’ll no doubt be aware, October is Black History Month, and the time to rightly recognise the outstanding contributions of people of African and Caribbean descent. For the Skout blog team, the question was, how do we contribute to this with genuine authenticity. We decided that as B2B PR is all about the power […]

Rewind to just over a year ago and I was about to be interviewed for the role of account executive at Skout. As you can imagine, I was a bit nervous as I had little practical experience working within the professional PR industry. Despite having an undergraduate degree in public relations and a master’s degree […]

When I first started out in the world of PR some 25 years ago, I worked for a consumer PR agency. It was common place to be pitching stories to all forms of media including TV and radio outlets. As I moved away from consumer-focused campaigns into agencies specialising in more B2B clients, the client […]

Over six million people tuned in to watch Corbyn and Johnson go head to head in the first debate of the upcoming general election. But it wasn’t just what the two political parties were doing on camera that got the public’s attention. The Tories came under fire for renaming one of its Twitter accounts a […]